Web Event Tracking Integration
The Web Event Tracking integration collects website actions and saves them as AutoROICalc records. It is useful for tracking leads, signups, demo requests, checkout actions, campaign touchpoints, and other events that should appear in ROI reports.
Tracking ID
The Integrations page provides a web events tracking ID. Use this tracking ID with the JavaScript tracking module or with the direct Collect Web Event API.
Usage Options
You can send website events to AutoROICalc in several ways:
- Add the AutoROICalc JavaScript tracking module to your website
- Call the Collect Web Event API directly from custom JavaScript
- Send validated conversions from your backend
- Trigger events from a tag manager or automation tool
Developer Resources
The full records documentation includes event parameters, direct URL examples, JavaScript examples, and server-side examples.
Web Event Records Guide Tracking Module on GitHub