Integrations Overview
AutoROICalc integrations help bring external marketing, website, ecommerce, and advertising data into AutoROICalc records. Once imported, the data can be used in reports, dashboards, ROI calculations, and recurring reporting workflows.
Integrations are useful when you want AutoROICalc to work with data from tools such as Google Analytics, Google Search Console, Facebook Ads Manager, Google Ads, Heureka, custom websites, backend systems, or your own API-based data pipeline.
Integrations create reporting records
Most integrations eventually create AutoROICalc records. Keep record type, source, tags, and custom data naming consistent so reports stay easy to build.
Integration Options
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Service Token API
Use the AutoROICalc service token to connect custom backends, automations, and server-side data flows.
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Web Event Tracking
Collect custom website events as records using a tracking ID, the JavaScript module, or direct API calls.
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Google Analytics
Import GA4 metrics and dimensions into AutoROICalc for reporting and dashboard analysis.
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Google Search Console
Import organic search performance data such as queries, pages, clicks, impressions, CTR, and position.
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Facebook Ads Manager
Import paid social advertising data from Facebook Ads Manager and use it in ROI reporting.
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Google Ads Script
Use a Google Ads script workflow to send advertising data to AutoROICalc through your service token.
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Heureka Statistics
Import Heureka CSV statistics and map selected metrics to AutoROICalc record types.
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Scheduled Imports
Manage recurring provider imports, edit saved import configurations, run imports manually, and review import history.