Category: Features
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How to Calculate Custom Marketing Metrics from Multiple Report Items
Read more: How to Calculate Custom Marketing Metrics from Multiple Report ItemsCosts, revenue, and conversions are useful on their own. A custom metric can answer a more specific question: how much return remains per conversion after marketing cost? AutoROICalc report enrichment can combine multiple report items in one formula. This walkthrough uses the same fictional data as our marketing dashboard tutorial. Download the sample ARC records,…
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Build a Marketing Dashboard with Sample Records and Breakdowns
Read more: Build a Marketing Dashboard with Sample Records and BreakdownsA useful marketing dashboard should answer more than “did revenue go up?” It should show what was spent, what came back, and where the results came from. This walkthrough uses fictional records that you can import into AutoROICalc and reuse in your own test account. The file contains six records per day for 28 days…
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AutoROICalc 5: More Flexible Reports, Dashboards, and Data Workflows
Read more: AutoROICalc 5: More Flexible Reports, Dashboards, and Data WorkflowsSince AutoROICalc 4.0, we have expanded what teams can calculate, import, and show in their reports. The 5.x releases add custom formulas, more ways to explore breakdown data, reusable report workflows, and improvements to day-to-day setup. Here are the changes that matter most when you build a reporting process. Calculate the metric your team actually…
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AutoROICalc 4.0.0 Is Here: A Smoother, Smarter and More Personal Reporting Experience
Read more: AutoROICalc 4.0.0 Is Here: A Smoother, Smarter and More Personal Reporting ExperienceWe are excited to announce the release of AutoROICalc 4.0.0 — a new version focused on making automated reporting easier to start with, easier to personalize, and more comfortable to use across different markets. This update brings multilingual support, a refreshed onboarding experience, improved date selection, and a more user-friendly color picker. Together, these changes…
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AutoROICalc API V2 is Here – Faster, Smarter, and Built for Scale!
Read more: AutoROICalc API V2 is Here – Faster, Smarter, and Built for Scale!We’ve completely reengineered AutoROICalc API from the ground up! With a switch from MariaDB to PostgreSQL and a host of deep performance optimizations, V2 delivers significantly faster response times, greater stability, and smarter handling of ROI calculations. Whether you’re scaling your data or optimizing campaigns, AutoROICalc V2 is built to keep up. Enjoy! Note on…
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Automated SEO Reports? Here’s how to get started
Read more: Automated SEO Reports? Here’s how to get startedWhat are automated SEO reports? SEO Reports effortlessly generated with our tool. Set up your Automated SEO Reporting easily feeded with data from Google Search Console.
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Conversion Paths Made Easy!
Read more: Conversion Paths Made Easy!In the intricate world of digital marketing, where every click or action holds potential, understanding the journey a visitor takes from initial interaction to conversion is paramount. Welcome to the realm of Conversion Paths, the strategic routes meticulously crafted to guide prospects from curiosity to commitment. Conversion Paths as a part of each Report Gone…
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Unlocking Success: The Power of Direct Marketing
Read more: Unlocking Success: The Power of Direct MarketingDirect marketing, a strategic approach that involves communicating with potential customers without intermediaries, offers a personalized and measurable way to connect with the audience. In the dynamic realm of direct marketing, understanding the impact of your efforts is paramount. How to get started? From day-to-day operations to overarching strategies, AutoROICalc stands as an indispensable ally…
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Android App for Boosting Your Productivity
Read more: Android App for Boosting Your ProductivitySince we are getting to a stage where more and more users are getting involved, there’s a feel that pushes us together to be more mobile. That’s why a new AutoROICalc app for Android is in development. A working beta version is available for testing if you are interested! Just drop us a line at…
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Web Traffic Sources Distribution Made Easy
Read more: Web Traffic Sources Distribution Made EasyIt’s always good to know the amount of web traffic you get for a certain time frame. Is it also that important to know where the traffic comes from? Definitely! Why? It is so powerful for many reasons but mainly to know if a particular campaign is successful, whether some of the web traffic sources…