Category: Features

There are plenty of metrics available for calculating and evaluating marketing activities and efforts. As the AutoROICalc is usable for any business model, it can be utilized in the segment of marketing to calculate and report the desired metrics effectively. Version 1.6.1 brings a package that allows for example calculating ROI, ROAS, ROMI, and Cost… Continue reading And finally, let it calculate ROI, ROAS, ROMI, Cost per Conversion, whatever you desire, automatically for you.

The 1.5.0 version comes with an option to export your carefully gathered data to CSV or XML. This is the fastest and the easiest way to export your AutoROICalc records to process them on your own. The feature exports the Records only, thus Reports and Dashboards are not exported. Spreadsheet application, Python, etc. The exported… Continue reading Export your data to CSV or XML

CSV and XML are popular file formats widely used also for data exchange. While the structure of CSV is clear and simple, XML can handle more complicated structured or unstructured data. We are in a situation with the AutoROICalc Records with a simple and known structure, so both formats are suitable and it´s up to… Continue reading Import your data from CSV or XML

Google Analytics lets measuring advertising ROI as well as tracking websites, social networking sites, and various applications. It is well known in the online world thanks to using it to track website activities, such as session duration, pages per session, the bounce rate of individuals using the site, along the information on the source of… Continue reading New integration ready! Automate your Google Analytics Data Imports

As we know, the Facebook Ads Manager is a starting point for running ads on Facebook, Instagram, Messenger, and the Audience Network of Facebook. With AutoROICalc, it is now possible to get and report the performance of the ads automatically based on a daily schedule. Effective Facebook Campaigns reporting Since the Facebook Ads Manager is… Continue reading New integration ready! Automate Facebook Ads Manager Insights