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Does Website Event Tracking Need Consent? Cookies, Anonymous Analytics and GDPR Explained
Read More: Does Website Event Tracking Need Consent? Cookies, Anonymous Analytics and GDPR ExplainedDoes tracking a button click require consent if you collect no names, use no cookies, or only want a total? The answer depends on how the tracking works, what information it uses, its purpose, and the rules that apply to your website. A simple event counter and a tool that connects campaigns to conversions can…
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How to Track Button and Link Clicks in WordPress
Read More: How to Track Button and Link Clicks in WordPressTracking page views tells you where visitors went. It does not always tell you what they did. Did someone click your download button? Which traffic source produced that click? Did visitors interact with a pricing link, submit a form, add a product to their cart, or complete checkout? The AutoROICalc Event Tracking plugin for WordPress…
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How to Calculate Custom Marketing Metrics from Multiple Report Items
Read More: How to Calculate Custom Marketing Metrics from Multiple Report ItemsCosts, revenue, and conversions are useful on their own. A custom metric can answer a more specific question: how much return remains per conversion after marketing cost? AutoROICalc report enrichment can combine multiple report items in one formula. This walkthrough uses the same fictional data as our marketing dashboard tutorial. Download the sample ARC records,…
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Self-Hosted Marketing Reporting: When to Run AutoROICalc on Your Own Infrastructure
Read More: Self-Hosted Marketing Reporting: When to Run AutoROICalc on Your Own InfrastructureA reporting platform can be useful long before a team has decided where it should run. For most teams, a cloud service is the fastest route from data to working reports. Some organizations, however, need to control the infrastructure that stores and processes their data. AutoROICalc offers a self-hosted option for those requirements. When self-hosted…
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Build a Marketing Dashboard with Sample Records and Breakdowns
Read More: Build a Marketing Dashboard with Sample Records and BreakdownsA useful marketing dashboard should answer more than “did revenue go up?” It should show what was spent, what came back, and where the results came from. This walkthrough uses fictional records that you can import into AutoROICalc and reuse in your own test account. The file contains six records per day for 28 days…
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AutoROICalc 5: More Flexible Reports, Dashboards, and Data Workflows
Read More: AutoROICalc 5: More Flexible Reports, Dashboards, and Data WorkflowsSince AutoROICalc 4.0, we have expanded what teams can calculate, import, and show in their reports. The 5.x releases add custom formulas, more ways to explore breakdown data, reusable report workflows, and improvements to day-to-day setup. Here are the changes that matter most when you build a reporting process. Calculate the metric your team actually…
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AutoROICalc 4.0.0 Is Here: A Smoother, Smarter and More Personal Reporting Experience
Read More: AutoROICalc 4.0.0 Is Here: A Smoother, Smarter and More Personal Reporting ExperienceWe are excited to announce the release of AutoROICalc 4.0.0 — a new version focused on making automated reporting easier to start with, easier to personalize, and more comfortable to use across different markets. This update brings multilingual support, a refreshed onboarding experience, improved date selection, and a more user-friendly color picker. Together, these changes…
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AutoROICalc API V2 is Here – Faster, Smarter, and Built for Scale!
Read More: AutoROICalc API V2 is Here – Faster, Smarter, and Built for Scale!We’ve completely reengineered AutoROICalc API from the ground up! With a switch from MariaDB to PostgreSQL and a host of deep performance optimizations, V2 delivers significantly faster response times, greater stability, and smarter handling of ROI calculations. Whether you’re scaling your data or optimizing campaigns, AutoROICalc V2 is built to keep up. Enjoy! Note on…
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Case Study: Fetch Data From Google Search Console to Create Your Automated SEO Dashboards
Read More: Case Study: Fetch Data From Google Search Console to Create Your Automated SEO DashboardsOf course, we all know that the Google Search Console helps to monitor our site’s presence in Google Search results. But why not bring a bit of customization and automation for the SEO improvement? What SEO Data Can We Automatically Get? Here we are: Additional dimensions: What Data Do We Actually Need? Probably the most…
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Automated SEO Reports? Here’s how to get started
Read More: Automated SEO Reports? Here’s how to get startedWhat are automated SEO reports? SEO Reports effortlessly generated with our tool. Set up your Automated SEO Reporting easily feeded with data from Google Search Console.
