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How to Report on Your Own Data in Real Time
Read More: How to Report on Your Own Data in Real TimeWhen a campaign goes live, you might want to see whether signups are coming in, how many came from the launch email, and how much people have paid so far. A real-time report brings those answers together while the campaign is still running. In AutoROICalc, you can report on anything you can capture as a…
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Capture Traffic Sources with the AutoROICalc JavaScript Module
Read More: Capture Traffic Sources with the AutoROICalc JavaScript ModuleA visitor opens your website from a newsletter, browses your pricing page, and requests a demo. Keeping the traffic source alongside that event helps you understand where enquiries are coming from. The AutoROICalc JavaScript tracking module, available as an npm package or a browser script, can capture traffic-source labels, keep a small browser-side source history,…
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Bring Your Reports Into Your Workspace with AutoROICalc Widgets
Read More: Bring Your Reports Into Your Workspace with AutoROICalc WidgetsYour team already has places where work happens: a company website, an internal dashboard, or a client portal. With AutoROICalc report widgets, you can bring reporting into those spaces and make performance data part of the everyday workflow. Show a revenue chart beside your sales updates, place a lead-generation KPI on your team homepage, or…
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Does Website Event Tracking Need Consent? Cookies, Anonymous Analytics and GDPR Explained
Read More: Does Website Event Tracking Need Consent? Cookies, Anonymous Analytics and GDPR ExplainedDoes tracking a button click require consent if you collect no names, use no cookies, or only want a total? The answer depends on how the tracking works, what information it uses, its purpose, and the rules that apply to your website. A simple event counter and a tool that connects campaigns to conversions can…
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How to Track Button and Link Clicks in WordPress
Read More: How to Track Button and Link Clicks in WordPressTracking page views tells you where visitors went. It does not always tell you what they did. Did someone click your download button? Which traffic source produced that click? Did visitors interact with a pricing link, submit a form, add a product to their cart, or complete checkout? The AutoROICalc Event Tracking plugin for WordPress…
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How to Calculate Custom Marketing Metrics from Multiple Report Items
Read More: How to Calculate Custom Marketing Metrics from Multiple Report ItemsCosts, revenue, and conversions are useful on their own. A custom metric can answer a more specific question: how much return remains per conversion after marketing cost? AutoROICalc report enrichment can combine multiple report items in one formula. This walkthrough uses the same fictional data as our marketing dashboard tutorial. Download the sample ARC records,…
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Self-Hosted Marketing Reporting: When to Run AutoROICalc on Your Own Infrastructure
Read More: Self-Hosted Marketing Reporting: When to Run AutoROICalc on Your Own InfrastructureA reporting platform can be useful long before a team has decided where it should run. For most teams, a cloud service is the fastest route from data to working reports. Some organizations, however, need to control the infrastructure that stores and processes their data. AutoROICalc offers a self-hosted option for those requirements. When self-hosted…
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Build a Marketing Dashboard with Sample Records and Breakdowns
Read More: Build a Marketing Dashboard with Sample Records and BreakdownsA useful marketing dashboard should answer more than “did revenue go up?” It should show what was spent, what came back, and where the results came from. This walkthrough uses fictional records that you can import into AutoROICalc and reuse in your own test account. The file contains six records per day for 28 days…
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AutoROICalc 5: More Flexible Reports, Dashboards, and Data Workflows
Read More: AutoROICalc 5: More Flexible Reports, Dashboards, and Data WorkflowsSince AutoROICalc 4.0, we have expanded what teams can calculate, import, and show in their reports. The 5.x releases add custom formulas, more ways to explore breakdown data, reusable report workflows, and improvements to day-to-day setup. Here are the changes that matter most when you build a reporting process. Calculate the metric your team actually…
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AutoROICalc 4.0.0 Is Here: A Smoother, Smarter and More Personal Reporting Experience
Read More: AutoROICalc 4.0.0 Is Here: A Smoother, Smarter and More Personal Reporting ExperienceWe are excited to announce the release of AutoROICalc 4.0.0 — a new version focused on making automated reporting easier to start with, easier to personalize, and more comfortable to use across different markets. This update brings multilingual support, a refreshed onboarding experience, improved date selection, and a more user-friendly color picker. Together, these changes…
