Category: Events Tracking
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Capture Traffic Sources with the AutoROICalc JavaScript Module
Read more: Capture Traffic Sources with the AutoROICalc JavaScript ModuleA visitor opens your website from a newsletter, browses your pricing page, and requests a demo. Keeping the traffic source alongside that event helps you understand where enquiries are coming from. The AutoROICalc JavaScript tracking module, available as an npm package or a browser script, can capture traffic-source labels, keep a small browser-side source history,…
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Does Website Event Tracking Need Consent? Cookies, Anonymous Analytics and GDPR Explained
Read more: Does Website Event Tracking Need Consent? Cookies, Anonymous Analytics and GDPR ExplainedDoes tracking a button click require consent if you collect no names, use no cookies, or only want a total? The answer depends on how the tracking works, what information it uses, its purpose, and the rules that apply to your website. A simple event counter and a tool that connects campaigns to conversions can…
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What are the most important Online Marketing Metrics?
Read more: What are the most important Online Marketing Metrics?The importance of online marketing metrics can vary depending on a campaign’s specific goals and objectives. What are the most common? What is the most important one? Take a pick! Which of these do you utilize? Is there something missing? Let’s start for example with these: Yep, we have asked the ChatGPT to get an…
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How to Setup Custom Web Events Tracking?
Read more: How to Setup Custom Web Events Tracking?Is your desire to have everything under control? Would you like to decide when and how to capture the user’s session source on your pages? Want to decide what and when will be sent? Want to have full control over your web events tracking workflow? Yeah, be the one who can benefit from our custom…
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Custom Web Events Tracking NPM Package is Here!
Read more: Custom Web Events Tracking NPM Package is Here!Have you ever wondered how developers efficiently create and manage their projects without reinventing the wheel over and over again? What about NPM packages? The secret sauce behind modern web development. NPM, short for Node Package Manager, is a powerful tool that simplifies the process of sharing and using code in JavaScript projects.
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How to Track Custom Web Events?
Read more: How to Track Custom Web Events?There are plenty of tools that can be used, such as Google Analytics, Mixpanel, Adobe Analytics, or Hotjar. Since these and others offer a comprehensive range of features, AutoROICalc comes with a custom web events tracking feature that can be useful in tracking particular or critical events that are important for improving ROI or valuable…