Category: Automation
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Capture Traffic Sources with the AutoROICalc JavaScript Module
Read more: Capture Traffic Sources with the AutoROICalc JavaScript ModuleA visitor opens your website from a newsletter, browses your pricing page, and requests a demo. Keeping the traffic source alongside that event helps you understand where enquiries are coming from. The AutoROICalc JavaScript tracking module, available as an npm package or a browser script, can capture traffic-source labels, keep a small browser-side source history,…
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How to Calculate Custom Marketing Metrics from Multiple Report Items
Read more: How to Calculate Custom Marketing Metrics from Multiple Report ItemsCosts, revenue, and conversions are useful on their own. A custom metric can answer a more specific question: how much return remains per conversion after marketing cost? AutoROICalc report enrichment can combine multiple report items in one formula. This walkthrough uses the same fictional data as our marketing dashboard tutorial. Download the sample ARC records,…
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Case Study: Fetch Data From Google Search Console to Create Your Automated SEO Dashboards
Read more: Case Study: Fetch Data From Google Search Console to Create Your Automated SEO DashboardsOf course, we all know that the Google Search Console helps to monitor our site’s presence in Google Search results. But why not bring a bit of customization and automation for the SEO improvement? What SEO Data Can We Automatically Get? Here we are: Additional dimensions: What Data Do We Actually Need? Probably the most…
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Android App for Boosting Your Productivity
Read more: Android App for Boosting Your ProductivitySince we are getting to a stage where more and more users are getting involved, there’s a feel that pushes us together to be more mobile. That’s why a new AutoROICalc app for Android is in development. A working beta version is available for testing if you are interested! Just drop us a line at…
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Custom Web Events Tracking NPM Package is Here!
Read more: Custom Web Events Tracking NPM Package is Here!Have you ever wondered how developers efficiently create and manage their projects without reinventing the wheel over and over again? What about NPM packages? The secret sauce behind modern web development. NPM, short for Node Package Manager, is a powerful tool that simplifies the process of sharing and using code in JavaScript projects.
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How to Track Custom Web Events?
Read more: How to Track Custom Web Events?There are plenty of tools that can be used, such as Google Analytics, Mixpanel, Adobe Analytics, or Hotjar. Since these and others offer a comprehensive range of features, AutoROICalc comes with a custom web events tracking feature that can be useful in tracking particular or critical events that are important for improving ROI or valuable…
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Report Automation features are now available
Read more: Report Automation features are now availableHow the Report automation features can improve your reporting process? Maybe you have been experiencing the convenience of scheduled dashboard reporting using the power of email. The Dashboard is sent to your User Account email address according to the configured schedule. Additional receivers are optional, but welcomed 🙂
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How to utilize Google Apps Script to get Google Analytics data
Read more: How to utilize Google Apps Script to get Google Analytics dataGoogle Apps Script is a great scripting platform that has a wide range of uses. One of the coolest features is one that it allows communicating with other Google products, where Google Analytics is our point of interest now.
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And finally, let it calculate ROI, ROAS, ROMI, Cost per Conversion, whatever you desire, automatically for you.
Read more: And finally, let it calculate ROI, ROAS, ROMI, Cost per Conversion, whatever you desire, automatically for you.There are plenty of metrics available for calculating and evaluating marketing activities and efforts. As the AutoROICalc is usable for any business model, it can be utilized in the segment of marketing to calculate and report the desired metrics effectively. Version 1.6.1 brings a package that allows for example calculating ROI, ROAS, ROMI, and Cost…
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New integration ready! Automate your Google Analytics Data Imports
Read more: New integration ready! Automate your Google Analytics Data ImportsGoogle Analytics lets measuring advertising ROI as well as tracking websites, social networking sites, and various applications. It is well known in the online world thanks to using it to track website activities, such as session duration, pages per session, the bounce rate of individuals using the site, along the information on the source of…