
How AutoROICalc works
AutoROICalc helps you move from raw data to clear decisions in three simple steps: collect and structure your data, build reports, and monitor everything in one place.
Step 1: Build a solid data foundation
Collect, transform, and store your data in a structured way so it is ready for reporting and easy to work with.

Make Your Data Report Ready
Use records to organize data from different sources into a consistent structure.
This gives you a reliable foundation for reporting in real time.
Records
Explore the foundation for powerful, near real-time reporting.
Records represent the core data used for reporting and analysis. They store events, conversions, costs, and other measurable inputs.
Step 2: Turn data into useful reports
Transform your structured data into reports tailored to your KPIs, business goals, and decision-making needs.

Create reports with ease
Get clear insights for better decisions
Reports
Craft custom analytics & reporting — built around your business.
Build custom reports that focus on what matters most. Track performance, compare trends, and make decisions with confidence.
Step 3: Share insights and stay up to date
Bring related reports together into dashboards, keep your KPI views current, and share insights across your team.

Monitor performance in real time
Build your dashboards with ease.
Dashboards
Organize your reports.
Set automated e-mail reporting.
Use dashboards to visualize performance clearly, share updates easily, and keep everyone focused on the right metrics.
Adapt it to your business
AutoROICalc is flexible enough to support different business models, workflows, and reporting needs.