From Ad Spend to Revenue…
Finally Connected
Connect your marketing platforms, CRM, pipeline, and revenue data into one unified system…
…with consistent KPIs and automated reporting.
No more conflicting numbers. No more spreadsheet stitching.
Still Reconciling Marketing and Sales Numbers Every Month?
Marketing says: “We generated 1,200 leads.”
Sales says: “Only 300 were qualified.”
Finance says: “Revenue numbers don’t match.”
The result? When marketing and sales data live in separate systems, growth becomes guesswork.
- Multiple dashboards with different numbers?
- Endless Slack threads about “which metric is correct”?
- Manual spreadsheet reconciliation?
- No clear view of true ROI?
- Misaligned targets across teams?
One Unified View From First Click to Closed Deal
AutoROICalc helps you build executive dashboards that are: Accurate, Real-time, Actionable, Simple…
From scattered data → to a clean leadership view — automated.
Connect your data sources
Pull data automatically from: Marketing platforms (ads, analytics, CRM), Ecommerce systems, SaaS tools, Finance & operational systems, Spreadsheets & databases.
No manual exports. No copy-paste.
Standardize KPIs (the “one truth” step)
Define: Consistent metrics, Clear formulas, Benchmarks and targets.
Define formulas once. Apply consistently.
Build a clean executive view
Use high-signal widgets: KPI tiles with targets, trend charts, top drivers / breakdowns, exceptions & anomalies.
Share securely + drill down
Leadership gets the overview; teams drill into details.
Start Free — Scale As You Grow
Free plan up to 10K records
On-Premise / Self-Hosted options
Get started instantly with our free plan, which includes up to 10,000 data records — perfect for small teams, startups, or testing your reporting setup. When you’re ready to scale, choose from affordable, usage-based pricing with no long-term contracts or hidden fees.
Need more control? We also offer robust On-Premise / Self-Hosted deployment options for businesses that require custom hosting, enhanced data security, or full infrastructure ownership.
- Free plan up to 10K records
- Affordable paid plans
- No long-term contracts
- On-Premise / Self-Hosted options
Give Your Team One Dashboard Everyone Trusts
Stop chasing numbers. Start leading with clarity.
Start for free today or book a personalized demo to see how it works.
Works on any device!
Whether you’re in the office, in the field, or working remotely, your dashboards, reports, and data are always at your fingertips — synced and consistent across all devices.
Desktop and Laptop
The best experience!
Get started in no time — set up easily, supercharge your reports, integrate your tools, design impactful dashboards, and unlock full automation.
Tablets
Wow, what a presentation!
Impress on the move — deliver stunning dashboards, interactive reports, and real-time insights straight from your tablet.
Mobiles
Synced literally on the go!
Your business in your pocket — monitor performance, view dashboards, and make quick decisions with instant mobile synchronization.
Why Leadership Teams Love Executive Dashboards
Let’s see:
- Faster decisions – See changes instantly, not weeks later
- Alignment – Everyone works from the same KPIs and targets
- Less meetings, more momentum – Replace status updates with a live source of truth
- Better accountability – Clear owners, targets, and performance trends
- Scales with complexity – Add business units, regions, products, locations — without chaos
FAQ
What makes an “executive dashboard” different from a normal dashboard?
An executive dashboard is designed specifically for leadership decision-making — not operational monitoring.
It focuses on:
- High-impact KPIs only
- Clear targets vs. actual performance
- Trends and growth indicators
- Cross-department alignment
- Fast drill-down to understand changes
Unlike operational dashboards (which can be detailed and team-specific), executive dashboards provide a concise, strategic overview of the entire business in one place. The dashboard content and structure are always your choice.
Can we define our own KPIs and formulas?
Yes. You can fully define and customize your own KPIs, metrics, and calculation formulas.
This includes:
- Custom revenue calculations
- CAC, LTV, ROAS, MER variations
- Pipeline formulas
- Margin logic
- Industry-specific metrics
Can we segment by product / region / client / location?
Absolutely. Executive dashboards can be segmented and filtered by:
- Product or service line
- Region or country
- Client or account
- Location or branch
- Business unit
- Time period
This allows leadership to move from a global overview to detailed performance breakdowns in seconds — without rebuilding reports.
How often does the data update?
Dashboards update automatically based on your data source configuration.
You can:
- Sync data in near real-time (depending on source)
- Schedule updates daily, weekly, or monthly
- Deliver automated executive snapshots on a set cadence
No manual exports or spreadsheet updates required.
Can we share dashboards securely with leadership or board members?
Yes. Dashboards can be shared securely with:
- Role-based access control
- Permission levels (view-only, editor, admin)
- Segmented visibility by department or region
You can ensure executives see exactly what they need — without exposing operational-level data unnecessarily.
Do you support self-hosted / on-premise deployment?
In addition to cloud deployment, we offer On-Premise / Self-Hosted options for organizations that require:
- Enhanced data security
- Full infrastructure control
- Internal compliance alignment
- Private cloud environments
This gives enterprises flexibility without compromising functionality.