Automated Profit & Performance Reporting for Ecommerce & Retail
Connect your store, ads, and analytics in one place — track profit, ROAS, and LTV, and share always-updated dashboards with your team.
Tired of Guessing What’s Actually Profitable?
Running ecommerce means juggling products, channels, and margins — but reporting often turns into messy spreadsheets. Do you struggle with:
- ROAS looks great… but profit is down due to COGS, shipping, or returns?
- Disconnected data between Shopify/WooCommerce, Google Ads, Meta, GA4, marketplaces?
- No clear view by product / category — what drives margin vs. just revenue?
- Inconsistent numbers across tools and dashboards?
AutoROICalc Makes Ecommerce Reporting Clear, Accurate, and Fast
Profit-first insights. Multi-channel data. Always-ready dashboards.
Store + Ads + Analytics in One View
Connect your ecommerce platform and marketing channels to centralize performance data in one place. AutoROICalc helps you combine orders, revenue, refunds, shipping costs, ad spend, and sessions — so you can finally answer: what’s driving profitable growth?
Profit, Margin, and ROAS You Can Trust
Move beyond “vanity ROAS.” Track performance with true profit metrics by product, campaign, channel, and date range. See the impact of COGS, discounts, shipping, fees, and returns — and make decisions based on real contribution margin.
Automated Reports for Daily / Weekly Retail Ops
Schedule dashboards and reports to keep your team aligned — daily, weekly, or monthly. AutoROICalc automatically prepares shareable insights for your marketing, ecommerce, and finance teams so nobody has to rebuild reports every Monday.
Dashboards for Founders, Marketers, and Merch Teams
Create custom, client-ready or team-ready dashboards tailored to the audience:
- Founders: profit, cash efficiency, growth trends
- Marketing: ROAS, CAC, attribution paths
- Merch: top products, margin drivers, inventory priorities
- Ops: returns, shipping cost trends, fulfillment impact
(And yes — you can white-label and share links or exports.)
Start Free — Grow Into Profit Visibility
Free plan up to 10K records
On-Premise / Self-Hosted options
Start instantly with the free plan (up to 10K records) — great for testing your store setup and dashboards. Upgrade anytime with usage-based pricing and no long-term contracts.
Need stricter control and security? We also offer On-Premise / Self-Hosted deployment options.
- Free plan up to 10K records
- Affordable paid plans
- No long-term contracts
- On-Premise / Self-Hosted options
Start for free today or book a personalized demo to see how it works.
Works on any device!
Whether you’re checking sales in the warehouse, reviewing spend on the go, or presenting results to stakeholders — your dashboards stay synced across all devices.
Desktop and Laptop
The best experience!
Get started in no time — set up easily, supercharge your reports, integrate your tools, design impactful dashboards, and unlock full automation.
Tablets
Wow, what a presentation!
Impress on the move — deliver stunning dashboards, interactive reports, and real-time insights straight from your tablet.
Mobiles
Synced literally on the go!
Your business in your pocket — monitor performance, view dashboards, and make quick decisions with instant mobile synchronization.
What Ecommerce Teams Achieve With AutoROICalc?
Let’s see:
- 🧾 Know true profit by product, campaign, and channel (not just revenue)
- ⏱️ Save 5–10+ hours per week on reporting and data cleanup
- 📉 Catch waste early: spot rising CAC, margin drops, or return spikes
- 📈 Scale winners faster with clear visibility into LTV and repeat purchase impact
- 🤝 Keep marketing + ecommerce + finance aligned with one source of truth
FAQ
Can I track profit and margins, not just ROAS?
Yes. AutoROICalc helps you report on profit-focused KPIs by combining ad spend with ecommerce outcomes — including the impact of COGS, discounts, shipping/fees, and refunds/returns (based on the data you connect).
Can I break performance down by product, category, or SKU?
Absolutely. Build dashboards that show performance by product, category, SKU, or time period, and compare channels or campaigns to see what’s driving profitable growth.
Which platforms do you integrate with for ecommerce?
You can connect your analytics and marketing sources (like GA4, Google Search Console, and Meta) and use our Web Events Tracking Module + API to connect ecommerce platforms, CRMs, and other tools.